The High Line Hotel Garden Bar
Overview
As Creative Director on MCR Hotels' in-house creative team, I led a branding refresh for the summer garden bar at The High Line Hotel. The logo needed to reflect the property's hidden-garden setting in New York City as well as its distinctive quirks, including its dog-friendly atmosphere. I personally illustrated all custom artwork and designed original elements to build a cohesive collateral set that complements the hotel's existing logo.
My contribution
Creative Direction Illustration
The team
VP, Creative Creative Director (Me!) Director of Creative Content
Year
2026
